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A Process & Impact Evaluation of Pro Mujer's Facebook Intervention: Pro Mujer Salud

Project Objectives

Little is known about how workplaces can leverage social media sites like Facebook to encourage the adoption of healthy behaviors and to change social norms regarding physical activity and better nutrition, especially in the developing world, where chronic disease is becoming increasingly prevalent. Pro Mujer is a social entrepreneurship organization that provides poor women in Latin America with the means to build a livelihood for themselves and their families through financial services, business training, and health care support. The Global Digital Health Science Center at Duke, in partnership with Pro Mujer, is conducting an evaluation of Pro Mujer’s Facebook platform to determine the reach, participation patterns, and engagement levels of the page among staff members. Additionally, we will evaluate the Facebook page’s effect on beliefs about the ease and effectiveness of chronic disease prevention habits such as: eating more fruits and vegetables, avoiding sugary drinks, good oral hygiene, and increasing physical activity.

Project Outcomes

Data Collection/Analysis is Ongoing

Project Policy Impact Description

Data Collection/Analysis is Ongoing


Department & School

Psychology and Neuroscience
Trinity College of Arts and Sciences


  • Duke University

Project Status


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