Color can play a powerful role in design by drawing attention, setting the tone for a message and guiding the direction of the viewer. DGHI’s color palette pulls from the Duke color palette and provides visual cohesion across channels and publications throughout the institute. The official Duke blue is a shade of navy blue. Called “Duke Navy Blue” in our palette, it is sometimes referred to as “Academic Blue.” “Duke Royal Blue” is the other shade of blue in the palette and has been in use since 2009 for athletics, apparel and promotional materials. Both shades of blue can be used for DGHI-related materials, both in print and digital.
Duke Navy Blue | PMS 280 | Hex #001a57 | CMYK 100, 95, 4, 42 | RGB 0, 26, 87 | |
Duke Royal Blue | PMS 287 | Hex #00539b | CMYK 100, 68, 0, 12 | RGB 0, 83, 155 | |
Persimmon | PMS 129-U / 130-C | Hex #E89923 | CMYK 0, 25, 86, 0 | RGB 240, 153, 5 | |
Dandelion | PMS 120-U / 121-C | Hex #FFD960 | CMYK 0, 8, 66, 0 | RGB 255, 217, 96 | |
Eno | PMS 319-U / C | Hex #339898 | CMYK 52, 0, 19, 0 | RGB 51, 152, 152 | |
Graphite | PMS Cool Gray 11-U / C | Hex #666666 | CMYK 48, 36, 24, 66 | RGB 102, 102, 102 | |
Granite | PMS Cool Gray 7-U / C | Hex #B5B5B5 | CMYK 22, 15, 11, 32 | RGB 181, 181, 181 | |
Limestone | PMS Cool Gray 3-U / C | Hex #E5E5E5 | CMYK 7, 4, 6, 14 | RGB 229, 229, 229 |