400,000 children are newly diagnosed with cancer each year and over 85% of them live in low-and middle-income countries. Barriers to pediatric cancer treatment are resulting in low pediatric cancer survival rates in countries such as Tanzania. Tanzania has five cancer treatment centers and does not have a national cancer registry reporting the incidence of pediatric cancer, but it is estimated to be 134 cases per one million. Only 20% of children estimated with cancer present for treatment due to cultural beliefs and barriers to treatment. 

The main barriers to treatment include treatment cost, transportation to and from treatment clinic, and lack of awareness on pediatric cancer, which is the focus on this research project.The goal of this project is to implement a pediatric cancer awareness campaign in Tanzania using media strategies to increase cancer survival rates and improve pediatric cancer treatment outcomes.